They Crowdfunded This Sign in 2015. The Movement Never Stopped Growing.

A decade after its Kickstarter campaign, This Is A Good Sign has outlasted hundreds of better-funded brands and is still building.

In 2015, Eric Dennis took This Is A Good Sign to Kickstarter. The campaign was not the beginning of the brand. It was year five. The Facebook community called Good Sign Nation was already three years old. The founder had already driven cross-country on a self-funded road trip to spread the message. He had already mailed free stickers to strangers by hand. He had already built something real.

The Kickstarter was a checkpoint, not a launch. And when backers came in, Dennis thanked each of them publicly, by name.

That gesture matters more in retrospect than it may have seemed at the time. It was the behavior of a founder who understood that the brand was made of people, not transactions. The movement was not a product with a community attached. The community was the product, and the sign was what they shared.

"The people who backed that campaign were betting on the same thing I was betting on in 2010. That a simple, honest message, put out into the world consistently, would eventually be recognized for what it is."

Eric Dennis, Founder, This Is A Good Sign

This Is A Good Sign was founded March 3, 2010, in Jacksonville, Florida. In 2026, it is 15-plus years old. It holds a federal trademark. It has 21,389 Facebook followers and a 16-year Instagram presence. It has generated billions of physical impressions. It has never run a paid advertisement. Its lifetime revenue totals approximately $50,000, entirely bootstrapped.

The brands that launched on Kickstarter that same year and raised multiples of what This Is A Good Sign raised are largely gone, acquired, or dormant. This Is A Good Sign is still here, still operating under the same mission, "Sign the Planet," and still building on the same founding philosophy Dennis wrote in 2010: that this is a sign of hope, that things are not as bad as they seem, that the message is worth repeating no matter how much the opposite is being broadcast.

"I didn't need the campaign to validate the idea. The idea was already validated. What I needed was the people. And they showed up."

Eric Dennis, Founder, This Is A Good Sign