Official press releases from one of America's longest-running grassroots positivity movements. Founded Jacksonville, FL, March 3, 2010.
What started as a Facebook page and a road trip is now one of the longest-running positivity brands in American history.
Origin StoryIn 2010, one Jacksonville founder wrote that things are "not as bad as they seem." He could not have known how much that sentence would matter 15 years later.
CultureA 15-year-old positivity brand with no ad budget has found its way into the spaces where people need it most.
Mental HealthA Jacksonville founder set out in 2010 to build the next great positivity brand. No one paid attention. He kept going anyway.
BrandThe flagship physical product of one of America's longest-running positivity movements is on the market and ships anywhere in the country.
ProductBefore influencers, before growth hacking, before "community building" was a job title, one founder did it with an envelope and a stamp.
HistoryA decade after its Kickstarter campaign, This Is A Good Sign has outlasted hundreds of better-funded brands and is still building.
History